I love what I do.
Ever since I was a kid I wanted to be a photographer, I got my first proper camera for my 10th birthday and my fully fitted photography anorak was in place from there on, its all I’ve ever done and all I ever wanted to do and now I’m an advertising and fine art photographer working out of London, Amsterdam and New York. When I’m not shooting on assignment photography is still my hobby.
Advertising photography is an art, the art of translating an idea into something tangible. it has to fight hard for its message to hit the mark, the public rarely seeks out advertising so we have to grab and hold their attention.
When I get a brief I immerse myself in it, its important for the photographer to completely get it, authenticity is key.
I’m also a past President of Association of Photographers London and D&AD judge. I’ve been fortunate to shoot all over the world for advertising agencies as well as shooting travel assignments for a variety of clients including Speedo, Adidas, Landrover, Swiss, HSBC, Sony Ericsson to name a few.
I feel very fortunate to be doing something I love.
In my personal work I seek the decisive moment, fragments of time, the lost moment. I’m fascinated by the scenes and events that occur unnoticed, things at the periphery, places we pass through and events we pass by, the in Between places if you will.
My fine art is available through Eyestorm and Victor Felix Gallery.