Can we go to La La land to shoot the latest Chicago Town Pizza ads?

 

 

A question thats always going to get you excited.  Then finding out the location is THE iconic 6th Street Bridge in the river basin is the icing on the cake!

Think Grease, The Terminator, Drive, China Town and a zillion other Hollywood epics and the 6th Street Bridge features.

Sharing the set with the TVC crew we had just two days to capture the Chic Town crew going through their paces, capturing hi energy action poses that had to be as crisp as possible as they would be needed across a multitude of media including outdoor and POS.  Shooting against the fierce LA sunshine and mixing flash to freeze the action posed it own challenges but all worked out perfectly and you will be seeing the TVC and press ads right now.  The crew will also be appearing on packaging and in store promos.

 

Sadly this is the last shoot that will ever happen at this iconic location as it is now being demolished.

What an epic shoot at an epic location.  The Pizza is pretty good too and I’m not just saying that!

 

Click here to see the behind scenes movie.